Lazyweb
FictionalSR007 landing page report.
← Back to the SR007 rankings
Fictionalhttps://fictional.ai/

Your landing page’s weakest score is Mobile web.

How Fictional ranks

  1. 1.Replika79
  2. 2.Character.AI68
  3. 3.PolyBuzz53
  4. 4.Talkie52
  5. 5.Chai51
  6. 6.Fictional49
Fix Mobile web
49Growth scoreupdated

category scores

Mobile web27Trust45CTA56Value props58Information hierarchy61
category scoresShowHide
Mobile web27Trust45CTA56Value props58Information hierarchy61
Lazyweb ProAI Growth PMTurn this score into growth.Analyze your site and propose fixes across conversion, SEO, and AEOMonitor competitors’ in-product UX and A/B testsLearn from growth experiments across 10,000+ top productsTry Pro Free

Score over time

90807060504030Character.AI 68 on Mar 24 (Wayback)Character.AI 67 on Apr 20 (Wayback)Character.AI 68 on May 18 (Wayback)Character.AI 68 on Jun 1 (Wayback)Character.AI 67 on Jun 30 (Wayback)Character.AI 67 on Jul 14 (Wayback)Character.AI 68 on Jul 27 (Live)Talkie 46 on May 9 (Wayback)Talkie 45 on May 18 (Wayback)Talkie 47 on Jun 10 (Wayback)Talkie 43 on Jun 20 (Wayback)Talkie 45 on Jun 30 (Wayback)Talkie 47 on Jul 23 (Wayback)Talkie 52 on Jul 27 (Live)Chai 51 on Jul 29 (Live)PolyBuzz 42 on May 6 (Wayback)PolyBuzz 43 on May 20 (Wayback)PolyBuzz 48 on Jun 4 (Wayback)PolyBuzz 44 on Jun 18 (Wayback)PolyBuzz 47 on Jul 3 (Wayback)PolyBuzz 46 on Jul 16 (Wayback)PolyBuzz 53 on Jul 29 (Live)Replika 56 on Feb 6 (Wayback)Replika 70 on Feb 20 (Wayback)Replika 71 on Mar 4 (Wayback)Replika 69 on Apr 22 (Wayback)Replika 55 on May 14 (Wayback)Replika 79 on Jul 29 (Live)Fictional 49 on Jul 29 (Live)Jul 29

Mobile web

27Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Capital One ad — Third-party display ad eats the top third of the fold with zero conversion value for Fictional.
  2. Sticky merchandise ad — Bottom-pinned ad bar occupies the exact thumb zone where a full-bleed download CTA belongs.
  3. Phone mockup hero — Oversized image fills the viewport and pushes every download button below the fold.
  4. Ad collapse chevron — Extra ad-control chrome overlaps the hero, adding a second interruptive layer to dismiss.

Trust

45Poor

Proof that the product is real, competent, and safe to try.

Replika
PolyBuzz
Talkie
Character.AI
Chai
Trust read
FictionalNo visible trust signal identified.
Character.AIGet access to 10M+ Characters
Talkie"17.7K" chat count on the Kim Kardashian character card in the live Discover feed
ChaiStrategic Round II Complete: CHAI AI secured additional funding rounds, bringing its total investment to date to over $5
PolyBuzzPer-character chat counts on cards, e.g. "734.2K" on the Blake card
Replika42,160,934 users worldwide

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fictional
Replika
Character.AI
Talkiein-product action
PolyBuzz

Problems

  • three equal CTAs, no primary
  • no 'free' despite free app
  • badge copy runs 5 words
  • buried below ads on mobile fold

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Fictional’s headline undersellsCharacters, AliveDiscover, watch, and interact with AI characters that feel real.

Working

  • Subhead names the real product: AI characters
  • Hero phones show actual chat UI in action
  • 'Feel real' hints at the emotional hook

Could improve

  • Headline is a vibe, parses only after subhead
  • Zero numbers or proof points in the fold
  • 'Discover, watch, interact' lists verbs, not outcomes

Information hierarchy

61Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Three equal CTAs — App Store, Google Play, and Use on Web share identical weight, so no primary action wins the scan.
  2. Watches ad pill — An injected ad link sits inside the value-prop sentence, breaking the core message mid-read.
  3. Social icon row — Discord, Instagram, TikTok, and X icons sit in the fold, offering four exits before any conversion.
  4. Terms and Privacy links — Legal footer links creep into the fold and add exit paths at the same scan level as the CTAs.

Competitors

closest by platform, customer profile, and value prop
#1Replikareplika.com79 #2Character.AIcharacter.ai68 #3PolyBuzzpolybuzz.ai53 #4Talkietalkie-ai.com52 #5Chaichai-research.com51
#6Fictional49

Graded against Lazyweb’s growth rubrics.