Lazyweb
OrbitsSR007 landing page report.
← Back to the SR007 rankings
Orbitshttps://tryorbits.com/

Your landing page’s weakest score is Trust.

How Orbits ranks

  1. 1.Orbits80
  2. 2.Ohai.ai74
  3. 3.Jam Family Calendar68
  4. 4.Cozi Family Organizer67
  5. 5.Maple66
  6. 6.Milo43
Fix Trust
80Growth scoreupdated

category scores

Trust60CTA79Information hierarchy85Value props85Mobile web90
category scoresShowHide
Trust60CTA79Information hierarchy85Value props85Mobile web90
Lazyweb ProAI Growth PMTurn this score into growth.Analyze your site and propose fixes across conversion, SEO, and AEOMonitor competitors’ in-product UX and A/B testsLearn from growth experiments across 10,000+ top productsTry Pro Free

Score over time

9080706050403020Ohai.ai 36 on Feb 3 (Wayback)Ohai.ai 73 on Mar 21 (Wayback)Ohai.ai 74 on Jul 27 (Live)Milo 41 on Feb 7 (Wayback)Milo 43 on Mar 17 (Wayback)Jam Family Calendar 68 on Jul 28 (Live)Maple 78 on Feb 13 (Wayback)Maple 69 on Mar 5 (Wayback)Maple 66 on Jun 30 (Wayback)Maple 66 on Jul 28 (Live)Cozi Family Organizer 69 on Apr 27 (Wayback)Cozi Family Organizer 71 on May 18 (Wayback)Cozi Family Organizer 70 on Jun 1 (Wayback)Cozi Family Organizer 70 on Jun 15 (Wayback)Cozi Family Organizer 71 on Jun 24 (Wayback)Cozi Family Organizer 70 on Jul 10 (Wayback)Cozi Family Organizer 67 on Jul 28 (Live)Orbits 80 on Jul 27 (Live)Orbits 80 on Jul 28 (Live)Jul 27Jul 28
Past reportsShow past reportsHide past reports
  1. Jul 28, 202680LiveTrust −8 · Mobile web +4Viewing
  2. Jul 27, 202680First tracked report — strongest Mobile web 86, weakest Trust 68View →

Trust

60Fair

Proof that the product is real, competent, and safe to try.

Orbits
Ohai.ai
Trust read
OrbitsJoin 2,400+ families running calmer homes
Ohai.aiFive-star testimonial card: "The best app on my phone!" — Olivia Munn, Actress
MiloNo visible trust signal identified.
Jam Family CalendarNo visible trust signal identified.
MapleFive-star quote: "A must-have for busy families. Maple has truly become our family's digital command center." — App Stor
Cozi Family Organizerimplicit context Cozi Family Organizer may benefit from pre-existing familiarity among its target audience.

CTA

79Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Orbits
Ohai.ai
Jam Family Calendar

Problems

  • no 'free' despite app-store framing
  • dual store icons blur destination
  • no payoff beyond product name

Information hierarchy

85Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Message Bit button — Identical black pill weight to "Get Orbits", creating a second primary CTA that splits the fold's one action.
  2. Get Orbits CTA — One button carrying both App Store and Play icons obscures where the tap actually leads.
  3. Notification card stack — Four same-shape cards fading to near-invisible ("HVAC service") form a competing mid-column beat between headline and phone.

Value props

85Strong

Title, subtitle, hero — do they sell the product's true value?

Orbits’s headline sellsOrbits manages the group chat, so you don't have to.Orbits takes care of the details so your family can enjoy the moments. Saving families hours every day.

Working

  • Headline names a real, visceral pain
  • Phone demo shows product doing the job
  • 2,400+ families adds social proof

Could improve

  • Subhead leans on vague 'details/moments'
  • 'Hours every day' claim lacks precision
  • No mention of how Orbits actually acts

Mobile web

90Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Get Orbits button — One button carries both App Store and Google Play icons, making the tap destination ambiguous.
  2. Avatar initials row — Pale pastel initials (JM, SK, AR, DP) have contrast too low to read at arm's length.

Competitors

closest by platform, customer profile, and value prop
#1Orbits80
#2Ohai.aiohai.ai74 #3Jam Family Calendarjamfamilycalendar.com68 #4Cozi Family Organizercozi.com67 #5Maplegrowmaple.com66 #6Milojoinmilo.com43

Graded against Lazyweb’s growth rubrics.