Lazyweb
OthelloSR007 landing page report.
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Othellohttps://othello.ai/

Your landing page’s weakest score is Trust.

How Othello ranks

  1. 1.Attention74
  2. 2.Trellus73
  3. 3.Clari Copilot69
  4. 4.Balto68
  5. 5.Othello66
Fix Trust
66Growth scoreupdated

category scores

Trust46Value props54CTA68Information hierarchy80Mobile web82
category scoresShowHide
Trust46Value props54CTA68Information hierarchy80Mobile web82
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Score over time

908070605040Balto 50 on Feb 9 (Wayback)Balto 54 on Mar 16 (Wayback)Balto 60 on Apr 10 (Wayback)Balto 62 on Apr 18 (Wayback)Balto 68 on Jul 28 (Live)Attention 76 on Feb 10 (Wayback)Attention 75 on Apr 4 (Wayback)Attention 74 on May 16 (Wayback)Attention 77 on Jun 10 (Wayback)Attention 77 on Jun 23 (Wayback)Attention 74 on Jul 23 (Wayback)Attention 74 on Jul 28 (Live)Clari Copilot 71 on May 4 (Wayback)Clari Copilot 70 on May 18 (Wayback)Clari Copilot 72 on Jun 1 (Wayback)Clari Copilot 72 on Jun 16 (Wayback)Clari Copilot 71 on Jun 30 (Wayback)Clari Copilot 71 on Jul 9 (Wayback)Clari Copilot 69 on Jul 28 (Live)Trellus 71 on Feb 13 (Wayback)Trellus 68 on Mar 10 (Wayback)Trellus 68 on Mar 18 (Wayback)Trellus 73 on Jul 28 (Live)Othello 58 on Feb 7 (Wayback)Othello 67 on Feb 22 (Wayback)Othello 58 on Mar 11 (Wayback)Othello 57 on Apr 20 (Wayback)Othello 60 on May 20 (Wayback)Othello 66 on Jul 28 (Live)Feb 7Feb 22Mar 11Apr 20May 20Jul 28
Past reportsShow past reportsHide past reports
  1. Jul 28, 202666LiveOverall +6 · Trust +15 · Information hierarchy +10Viewing
  2. May 20, 202660Overall +3 · Information hierarchy +6 · Value props +4View →
  3. Apr 20, 202657Overall −1 · Information hierarchy −9 · Value props +3View →
  4. Mar 11, 202658Overall −9 · Trust −20 · Mobile web −12View →
  5. Feb 22, 202667Overall +9 · Information hierarchy +16 · Trust +16View →
  6. Feb 7, 202658First tracked report — strongest Mobile web 78, weakest Trust 34View →

Trust

46Poor

Proof that the product is real, competent, and safe to try.

Balto
Clari Copilot
Attention
Trust read
OthelloNo visible trust signal identified.
BaltoCustomer logo wall below the hero CTAs (Aspen Dental, Staples, RingCentral, AmTrust, GEHA, Empire Today)
Attention"4.9 stars G2.com" rating badge in the desktop hero
Clari Copilot"See the proof behind the numbers: Download the Forrester Study" backing the 96% forecasting accuracy stat band
TrellusNo visible trust signal identified.

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

Othello’s headline vagueTurning your intelligence into superhuman customer experiencesReal-time mission control, on-screen for every sales call.

Working

  • Subhead anchors to live sales calls
  • "Real-time, on-screen" implies the mechanism
  • Ambitious, confident tone

Could improve

  • Headline could caption any AI product
  • Zero numbers or proof in the fold
  • Hero image is a dark unreadable panel

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Othello
Trellus
Attention

Problems

  • 'book a demo' feels costly/committal
  • no value promise in the label
  • case mismatch: 'Demo' vs 'demo'
  • no self-serve or instant path

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Nav link row — Five equal-weight links (Product through Careers) offer five exits before the primary CTA.
  2. Faded step labels — "Before the call / During the call / After the call" is rendered at near-zero contrast and reads as ghost text.
  3. Hero Book a Demo — The primary button is small relative to the oversized headline, weakening the scan path to action.

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Hero Book a Demo — Desktop-proportioned button floats small in the column instead of a full-bleed thumb target.
  2. Logo proof strip — Outer logos are clipped at both edges, making the social proof read as broken.

Competitors

closest by platform, customer profile, and value prop
#1Attentionattention.com74 #2Trellustrellus.ai73 #3Clari Copilotclari.com69 #4Baltobalto.ai68
#5Othello66

Graded against Lazyweb’s growth rubrics.