Lazyweb
Bloomreachhttps://bloomreach.com/

Your landing page’s weakest score is Information hierarchy.

How Bloomreach ranks

  1. 1.Bloomreach77
  2. 2.Constructor72
  3. 3.Alby67
  4. 4.Firmly60
  5. 5.Tydra59
Fix Information hierarchy
77Growth scoreupdated

category scores

Information hierarchy68CTA68
category scoresShowHide
Information hierarchy68CTA68

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Schedule a Demo button — Yellow header CTA outweighs the hero's blue "Explore Marketing Agent", splitting the primary action across two competing styles.
  2. Top utility bar — Six exits (Get the Report, Partners, RFP/RFI, Company, Login, EN) sit above the headline and siphon attention before the pitch is read.
  3. Product Tours button — A third equal-weight header button adds another fork in the scan path right beside the demo CTA.
  4. Loomi screenshot panel — The campaign-builder UI text is too small to read, so the visual proves less than its footprint suggests.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Bloomreach
Alby

Problems

  • mobile hero uses a different CTA
  • 'Explore' is vague — no payoff named
  • three competing labels on one fold
  • doesn't complete the headline promise

Graded against Lazyweb’s growth rubrics.