Lazyweb
Emahttps://ema.co/

Your landing page’s weakest score is CTA.

How Ema ranks

  1. 1.Beam AI76
  2. 2.Ema72
  3. 3.Sotant70
  4. 4.Maisa70
  5. 5.Relevance AI70
Fix CTA
72Growth scoreupdated

category scores

CTA64Value props66
category scoresShowHide
CTA64Value props66

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ema
Sotant
Beam AI
Maisa

Problems

  • 'demo' makes the click feel costly
  • three competing labels on the fold
  • no self-serve or free path visible
  • mockup teases product it can't open

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

Ema’s headline sellsAI Employees for HR, IT, and FinanceEvery employee experience, elevated. Built on Ema.

Working

  • Headline names product category and buyers
  • Hero screenshot shows a real onboarding task
  • Enterprise logos (PwC, KPMG, ADP) back the claim

Could improve

  • Subhead 'elevated' is empty abstraction
  • No numbers or quantified outcomes in fold
  • No emotional hook about workload relieved

Graded against Lazyweb’s growth rubrics.