Lazyweb
Zephttps://getzep.com/

Your landing page’s weakest score is Information hierarchy.

How Zep ranks

  1. 1.Zep78
  2. 2.Mem078
  3. 3.LlamaIndex (LlamaCloud)68
  4. 4.Letta52
  5. 5.Proper Motion50
  6. 6.Ragie43
Fix Information hierarchy
78Growth scoreupdated

category scores

Information hierarchy71CTA78
category scoresShowHide
Information hierarchy71CTA78

Information hierarchy

71Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Header Sign up button — Filled purple at the same weight as the hero's Start Building, splitting the primary-CTA scan across two targets.
  2. Header Book a demo — Duplicates the hero's Book a Demo, adding a third conversion button in the fold and diluting the hero pair.
  3. Hiring banner link — An underlined outbound link is the first interactive element visitors meet, siphoning attention before the headline.
  4. Cropped dashboard metrics — The rightmost stat card is truncated mid-word at the viewport edge, making the product panel read as accidentally clipped.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zep

Problems

  • no 'free' on the label
  • nav says 'Sign up', hero says other
  • no hint of what happens on click

Graded against Lazyweb’s growth rubrics.