Lazyweb
KIRAhttps://www.kira.eco/

Your landing page’s weakest score is CTA.

How KIRA ranks

  1. 1.Membrion67
  2. 2.Saltworks Technologies63
  3. 3.Gradiant56
  4. 4.ZwitterCo56
  5. 5.KIRA55
  6. 6.Salttech54
Fix CTA
55Growth scoreupdated

category scores

CTA42Trust42
category scoresShowHide
CTA42Trust42

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Salttech
Membrion
Saltworks Technologies
ZwitterCo
LEARN MORE
Gradiant

Problems

  • no CTA anywhere in the fold
  • nav links are the only actions
  • 50% savings claim has no next step
  • mobile fold also ends with no action

Trust

42Poor

Proof that the product is real, competent, and safe to try.

KIRA
Membrion
Trust read
KIRA"We cut the costs of wastewater disposal by over 50%"
Saltworks TechnologiesNo visible trust signal identified.
GradiantNo visible trust signal identified.
SalttechNo visible trust signal identified.
ZwitterCoNo visible trust signal identified.
Membrion12+ Fortune & Global 500 clients

Graded against Lazyweb’s growth rubrics.