Lazyweb

Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Testudo
AIUC (Artificial Intelligence Underwriting Company)
Trust read
TestudoUNDERWRITTEN AT LLOYD'S
Keythorn"Backed by a16z / speedrun" investor badge
Armilla AIAnnouncement banner: "Armilla launches AI Risk Hub with access to AI litigation database →"
AIUC (Artificial Intelligence Underwriting Company)Logo and advisor wall captioned "Customers, partners & technical contributors securing AI progress with standards, audit
Relm InsuranceNo visible trust signal identified.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Testudo
Armilla AI
Relm Insurance
Keythorn

Problems

  • primary targets brokers, not buyers
  • 'appointed' is broker jargon
  • three labels: touch/appointed/coverage
  • buyer CTA is the muted grey button

Graded against Lazyweb’s growth rubrics.