Lazyweb
Plumhttps://withplum.com/

Your landing page’s weakest score is CTA.

How Plum ranks

  1. 1.Flip Labs76
  2. 2.Albert72
  3. 3.Plum69
  4. 4.Bright Money38
Fix CTA
69Growth scoreupdated

category scores

CTA58Value props60
category scoresShowHide
CTA58Value props60

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Plum
Flip Labs
Albert

Problems

  • no hero button on desktop fold
  • no 'free' despite free signup
  • labels split: Sign up vs Join now
  • desktop CTA is nav-sized only

Value props

60Fair

Title, subtitle, hero — do they sell the product's true value?

Plum’s headline vagueMONEY FOR LIFEFrom renovations to dream destinations, Plum makes it easier to save and invest for the good stuff.

Working

  • Hero UI shows a real goal: Honeymoon, £1567.20
  • Subhead names outcomes: renovations, destinations
  • Award badges and 53K reviews add proof

Could improve

  • Headline is a slogan, sells nothing specific
  • No numbers or rates in the copy
  • 'The good stuff' is vague; name the mechanism

Graded against Lazyweb’s growth rubrics.