Lazyweb
KeythornSR007 landing page report.
← Back to the SR007 rankings
Keythornhttps://keythorn.com/

Your landing page’s weakest score is Trust.

How Keythorn ranks

  1. 1.Testudo69
  2. 2.AIUC (Artificial Intelligence Underwriting Company)68
  3. 3.Relm Insurance68
  4. 4.Armilla AI66
  5. 5.Keythorn63
Fix Trust
63Growth scoreupdated

category scores

Trust48Information hierarchy64CTA64Mobile web68Value props72
category scoresShowHide
Trust48Information hierarchy64CTA64Mobile web68Value props72
Lazyweb ProAI Growth PMTurn this score into growth.Analyze your site and propose fixes across conversion, SEO, and AEOMonitor competitors’ in-product UX and A/B testsLearn from growth experiments across 10,000+ top productsTry Pro Free

Score over time

757065605550Armilla AI 60 on Jan 31 (Wayback)Armilla AI 64 on Mar 7 (Wayback)Armilla AI 63 on May 20 (Wayback)Armilla AI 67 on Jul 8 (Wayback)Armilla AI 66 on Jul 28 (Live)AIUC (Artificial Intelligence Underwriting Company) 66 on Jan 31 (Wayback)AIUC (Artificial Intelligence Underwriting Company) 68 on Feb 18 (Wayback)AIUC (Artificial Intelligence Underwriting Company) 66 on Apr 21 (Wayback)AIUC (Artificial Intelligence Underwriting Company) 67 on May 7 (Wayback)AIUC (Artificial Intelligence Underwriting Company) 67 on May 17 (Wayback)AIUC (Artificial Intelligence Underwriting Company) 68 on Jul 28 (Live)Testudo 53 on Feb 13 (Wayback)Testudo 55 on Mar 7 (Wayback)Testudo 55 on Apr 12 (Wayback)Testudo 69 on Jul 28 (Live)Relm Insurance 59 on Mar 1 (Wayback)Relm Insurance 60 on Apr 17 (Wayback)Relm Insurance 68 on Jul 28 (Live)Keythorn 71 on Jul 28 (Live)Keythorn 63 on Jul 31 (Live)Jul 28Jul 31
Past reportsShow past reportsHide past reports
  1. Jul 31, 202663LiveOverall −8 · Information hierarchy −21 · Mobile web −12Viewing
  2. Jul 28, 202671First tracked report — strongest Information hierarchy 85, weakest Trust 58View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Keythorn
AIUC (Artificial Intelligence Underwriting Company)
Testudo
Trust read
Keythorn"Backed by a16z / speedrun" investor badge
Armilla AIAnnouncement banner: "Armilla launches AI Risk Hub with access to AI litigation database →"
AIUC (Artificial Intelligence Underwriting Company)Logo and advisor wall captioned "Customers, partners & technical contributors securing AI progress with standards, audit
TestudoUNDERWRITTEN AT LLOYD'S
Relm InsuranceNo visible trust signal identified.

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Get Keythorn's assessment link — Primary CTA is a low-contrast text link buried in the noise texture, visually weaker than the header's 'Talk to us' block.
  2. Hero headline overlap — The white grain cloud runs through 'layer for AI', cutting contrast and making the value prop take a second read.
  3. Talk to us button — The only solid-button treatment in the fold sits in the header, pulling first attention away from the hero CTA.

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Keythorn
Armilla AI
Relm Insurance

Problems

  • styled as text link, not a button
  • low contrast vs noisy hero art
  • small next to oversized headline
  • no free/cost signal on the click

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Get Keythorn's assessment — Bare text link, not a button — small tap target that blends into the light grainy artwork behind it.
  2. Headline second line — White type over the pale textured graphic loses contrast; "layer for AI" is hard to read at a glance.
  3. Collapsed nav row — Desktop links (Problem, Solution, Mission, Team) vanish with no hamburger, leaving no way to explore sections.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Keythorn’s headline sellsThe insurance layer for AIAI liability coverage for companies deploying AI. We assess your systems technically, certify them against recognized standards, and will place coverage that closes enterprise deals instead of stalling them.

Working

  • Clear category claim in five words
  • Subhead names assess-certify-cover flow
  • 'Closes enterprise deals' hits real pain

Could improve

  • Zero numbers anywhere in the fold
  • Hero art decorates, shows nothing
  • Outcome line buried at fold bottom

Competitors

closest by platform, customer profile, and value prop
#1Testudotestudo.co69 #2AIUC (Artificial Intelligence Underwriting Company)aiuc.com68 #3Relm Insurancerelminsurance.com68 #4Armilla AIarmilla.ai66
#5Keythorn63

Graded against Lazyweb’s growth rubrics.