Lazyweb
OntemSR007 landing page report.
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Ontemhttps://ontempayments.com/

Your landing page’s weakest score is Trust.

How Ontem ranks

  1. 1.Ontem73
  2. 2.Upflow73
  3. 3.Kolleno70
  4. 4.Growfin70
  5. 5.Chaser64
  6. 6.Gaviti63
Fix Trust
73Growth scoreupdated

category scores

Trust40Value props78Information hierarchy81Mobile web82CTA85
category scoresShowHide
Trust40Value props78Information hierarchy81Mobile web82CTA85
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Score over time

80757065605550Upflow 69 on Feb 17 (Wayback)Upflow 70 on Mar 3 (Wayback)Upflow 69 on Mar 16 (Wayback)Upflow 70 on Apr 12 (Wayback)Upflow 70 on May 15 (Wayback)Upflow 72 on May 27 (Wayback)Upflow 73 on Jul 28 (Live)Chaser 59 on Feb 18 (Wayback)Chaser 56 on Mar 11 (Wayback)Chaser 62 on Apr 1 (Wayback)Chaser 62 on Apr 10 (Wayback)Chaser 55 on Apr 18 (Wayback)Chaser 55 on May 15 (Wayback)Chaser 64 on Jul 28 (Live)Kolleno 70 on Jul 29 (Live)Growfin 70 on Feb 27 (Wayback)Growfin 70 on Mar 8 (Wayback)Growfin 62 on Apr 22 (Wayback)Growfin 70 on Jul 29 (Live)Gaviti 64 on Apr 18 (Wayback)Gaviti 63 on Jul 28 (Live)Ontem 73 on Jul 28 (Live)Jul 28

Trust

40Poor

Proof that the product is real, competent, and safe to try.

Ontem
Kolleno
Upflow
Growfin
Trust read
OntemIntegration badge row: QuickBooks, NetSuite, SAP, Xero, Sage
UpflowRow of six G2 badges: Leader, Best Relationship, Momentum Leader, Best Results, Easiest To Use, Best Est. ROI
ChaserNo visible trust signal identified.
Kolleno4.9 of 5 — Based on reviews across G2, Capterra, Gartner | ISO 27001 Certified | SOC 2 Type II & SOC 1 Type II
GrowfinProduct dashboard UI showing "Total Balance $19,430,419" with Track/Automate/Forecast panels
GavitiNo visible trust signal identified.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Ontem’s headline sellsThe money you were owed yesterday, collected today.Voice AI, smart cadences, a branded payment portal, and automatic reconciliation — plugged into the ERP you already use.

Working

  • Outcome-led headline, not features
  • Subhead names four concrete capabilities
  • ERP badges ground the integration claim

Could improve

  • No numbers anywhere in the fold
  • No hero visual demonstrating the product
  • No customer proof or social validation

Information hierarchy

81Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Book a demo button — Same orange fill and weight as "Start free trial", splitting the primary action across two competing conversion paths.
  2. Watch demo button — A third demo-adjacent choice beside the trial CTA; overlaps with the nav's "Book a demo" and dilutes the single next step.

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Start free trial button — Floats at roughly half the column width instead of full-bleed; the thumb target should own the whole row.
  2. Book a demo button — Header CTA pushes a different action than the hero's "Start free trial", splitting the first tap between two funnels.
  3. Sage chip — Orphaned alone on a second row, leaving the integration strip ragged and unfinished-looking.

CTA

85Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ontem

Problems

  • nav 'Book a demo' competes with hero
  • two demo labels split intent
  • no headline echo in copy

Competitors

closest by platform, customer profile, and value prop
#1Ontem73
#2Upflowupflow.io73 #3Kollenokolleno.com70 #4Growfingrowfin.ai70 #5Chaserchaserhq.com64 #6Gavitigaviti.com63

Graded against Lazyweb’s growth rubrics.