Your landing page’s weakest score is Trust.
How Oruk ranks
74Growth scoreupdated
category scores
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Trust
64FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Oruk | "built by researchers from" strip with Stanford, Berkeley, UC Santa Barbara, and University of Cambridge wordmarks |
| "Our decades of research in multimodal emotional intelligence span" with stat counters 50+ / 48+ / 600+ | |
| Customer logo strip: Daily, Cresta, Granola, VAPI, Decagon, kore.ai, NiCE, Cognigy | |
| Interactive 'Realtime Speech-to-Text API' demo widget with 'Try it out' button and live code sample | |
| Live interactive transcription demo with "Start speaking" button and "Frustrated caller" sample | |
| Live counter: "26,500,010 hours of audio transcribed" |
Value props
66FairTitle, subtitle, hero — do they sell the product's true value?
Oruk’s headline vague
speech ai that actually understands you
Working
- Live demo shows emotion detection in action
- "actually" implies rivals fail at understanding
- Stanford/Berkeley/Cambridge researcher proof
Could improve
- No subhead explaining what Oruk does
- No audience, use case, or outcome named
- Zero concrete numbers in the copy itself
CTA
78FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- tap target is small unlabeled icon
- microcopy is faint footnote-size text
- no 'free' despite free live demo
- nav 'claim Oruk's $50' conflicts
Information hierarchy
80StrongDoes the design help or inhibit what the page is trying to say?
1234- Six-link nav row — Six equal-weight exits (research through company) sit directly beside the only CTA and siphon attention before conversion.
- Claim Oruk's $50 button — The sole conversion surface is a small header pill outside the headline-to-waveform scan path; the hero body ends with no action.
- Tap and speak caption — The instruction for the page's key interactive moment is tiny low-contrast monospace, so the demo's affordance is easy to miss.
- Emotion tag labels — Micro labels like "warm 55.2%" carry the core proof of emotional understanding but are too small to read at a glance.
Mobile web
80StrongThe phone experience as a first-class citizen.
123- Claim Oruk's $50 — Primary CTA is a small header pill, not a full-bleed thumb-friendly button, and is never repeated below.
- Tap and speak target — The live-demo tap target is a small circle with no button affordance, easy to miss with a thumb.
- Cambridge logo — The University of Cambridge mark runs to the right screen edge, looking clipped and cramped.
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.