Lazyweb
Coophttps://coopbarns.com/

Your landing page’s weakest score is Trust.

How Coop ranks

  1. 1.Formant65
  2. 2.InOrbit55
  3. 3.Coop54
  4. 4.Swisslog Healthcare53
Fix Trust
54Growth scoreupdated

category scores

Trust38CTA42
category scoresShowHide
Trust38CTA42

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Coop
Swisslog Healthcare
Trust read
Coop"Backed by a16z speedrun"
InOrbitHero top-down warehouse visualization showing robots and orchestration routing paths
FormantNo visible trust signal identified.
Swisslog Healthcare"Efficiencies by the numbers" stat section with partially visible figures (3:1, $1.2M)

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Formant
InOrbit

Problems

  • no button or in-product action
  • only action is a bare mailto link
  • emailing founders feels costly
  • no action verb anywhere on page

Graded against Lazyweb’s growth rubrics.