Lazyweb

Your landing page’s weakest score is Trust.

How InOrbit ranks

  1. 1.Formant65
  2. 2.InOrbit55
  3. 3.Coop54
  4. 4.Swisslog Healthcare53
Fix Trust
55Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

InOrbit
Swisslog Healthcare
Trust read
InOrbitHero top-down warehouse visualization showing robots and orchestration routing paths
Coop"Backed by a16z speedrun"
FormantNo visible trust signal identified.
Swisslog Healthcare"Efficiencies by the numbers" stat section with partially visible figures (3:1, $1.2M)

CTA

51Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

InOrbit
Formant

Problems

  • text link, no button footprint
  • 5 words — too long
  • 'Learn more' defers, delivers nothing
  • conflicts with nav 'Get Started'

Graded against Lazyweb’s growth rubrics.