Lazyweb
Fingerprinthttps://fingerprint.com/

Your landing page’s weakest score is CTA.

How Fingerprint ranks

  1. 1.Fingerprint82
  2. 2.Castle80
  3. 3.Roundtable77
  4. 4.Kasada75
  5. 5.Switchfrog67
  6. 6.HUMAN Security67
Fix CTA
82Growth scoreupdated

category scores

CTA77Information hierarchy78
category scoresShowHide
CTA77Information hierarchy78

CTA

77Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fingerprint
Castle
HUMAN Security

Problems

  • generic label, names no value
  • no 'free' signal on the click
  • doesn't echo the headline promise

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Seven-link nav row — Product through Pricing plus Login gives ten exit paths before the hero CTA gets a chance.
  2. Nav Get Started button — Duplicates the hero primary CTA at identical orange weight, splitting the single conversion focal point.
  3. Hero Contact Sales button — Sits shoulder-to-shoulder with Get Started and also duplicates the nav's Contact Sales, doubling the same exit.
  4. Demo disclaimer text — "THIS IS A DEMO. PRODUCTION ACCURACY WILL BE HIGHER" is near-illegible gray, so the widget's accuracy caveat gets lost.

Graded against Lazyweb’s growth rubrics.