Lazyweb
HUMAN Securityhttps://humansecurity.com/

Your landing page’s weakest score is Information hierarchy.

How HUMAN Security ranks

  1. 1.Fingerprint82
  2. 2.Castle80
  3. 3.Roundtable77
  4. 4.Kasada75
  5. 5.HUMAN Security67
  6. 6.Switchfrog67
Fix Information hierarchy
67Growth scoreupdated

category scores

Information hierarchy54Value props60
category scoresShowHide
Information hierarchy54Value props60

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Lumi chat widget — Auto-opens over the Forrester Wave badge and pushes a duplicate 'Get a Demo' that competes with 'Get the Report'.
  2. Guide popup — 'Get the Guide' is a second full-weight CTA that occludes the proof stats and splits the fold's one action.
  3. Dual header CTAs — 'GET PRICING' and 'GET A DEMO' sit at equal weight, pulling attention from the hero's 'Get the Report' button.
  4. Announcement banner — 'LEARN MORE' is the first interactive element visitors see and routes attention away before the value prop loads.

Value props

60Fair

Title, subtitle, hero — do they sell the product's true value?

HUMAN Security’s headline undersellsTrust Is Earned. Leadership Is Recognized.See why HUMAN is named a Leader in The Forrester Wave™: Bot and Agent Trust Management Software, Q2 2026. Learn how to govern your digital traffic and protect your advertising, applications, and accounts from fraudulent activity.

Working

  • Subhead names real outcome: fraud protection
  • Hard proof numbers: 9 scores, 2,500 signals
  • Strong analyst and customer-logo credibility

Could improve

  • H1 is award slogan, not product value
  • Hero image is a badge, not a demo
  • CTA sells a report, not the product

Graded against Lazyweb’s growth rubrics.