Lazyweb

Your landing page’s weakest score is CTA.

Fix CTA
75Growth scoreupdated

category scores

category scoresShowHide

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kasada
Castle
HUMAN Security
Fingerprint

Problems

  • two competing labels: demo vs call
  • 'Book' feels like a sales commitment
  • no self-serve or in-product path

Mobile web

73Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Hero headline — Desktop-sized type wraps into four giant lines, shoving the primary CTA to the bottom edge of the fold.
  2. Book a demo button — Desktop-proportioned button floats at partial width instead of a full-bleed, thumb-friendly tap target.
  3. Forrester promo banner — Three-line sticky promo consumes the top of the viewport and competes with the hero message before it starts.

Graded against Lazyweb’s growth rubrics.